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Panama's tourism industry waits with bated breath

by Eric Jackson

Let's lay the biases on the table for starters.

The Panama News is for more tourists in Panama. A stronger tourism sector means a stronger English-language advertising sector, and thus a better chance for The Panama News to survive this country's grinding economic crisis.

Tourism is mostly a private sector affair, but a decline in the number of visitors can also put public workers' jobs at risk. Among the public sector employees whose livelihoods are on the line are those who maintain Panama City's Los Pueblitos park, which
is located on Ancon Hill and draws visitors from abroad as well as Panama residents.

 

We do not, however, slant the news to cater to specific businesses or to the tourism industry in general, and much less so to satisfy the government's IPAT tourism bureau. If IPAT's director wants her photo in The Panama News, she'll have to do something newsworthy or else buy an ad. Credibility is more important to The Panama News than the government's favor.

Usually, about once a month, we receive an inquiry about whether it's safe to travel to and in Panama. We try to answer these queries honestly. Yes, it is generally safe to come to Panama, but you don't want to walk around certain urban neighborhoods carrying cameras and laden with lots of gold jewelry, and if you're thinking of backpacking through the Darien Jungle to Colombia you are contemplating a foolish trek into a war zone.

Since September 11, we have received more than the usual number of email requests about how safe Panama is. We notice that air travel is down worldwide. We notice that there have been cancelled bookings on Panama Canal cruises.

Do you want to hear that the acts of war that were visited on the United States can't happen here? In fact, a Middle Eastern suicide bomber blew a Panamanian commuter plane out of the air back in 1994.

What we saw on September 11 is a worldwide problem, and if you want to be told that it isn't you shouldn't be reading serious newspapers.

And yet, it IS safe to come to Panama, as safe as visiting anywhere else, as safe as staying at home. If you were planning to visit here this tourist season, there is no good reason to cancel your reservations.

The climate of terror that was created on September 11 is very real, and when it has run its course Panama will be able to quantify the business losses that it has caused the national economy in dollars and cents. The various sectors of this country's tourism industry are all nervous about the situation.

It doesn't have to be as bad as many people fear that it will be. We still have beautiful beaches, impressive rainforests, great fishing, the canal and its lakes, the Chiriqui highlands, the Bocas islands, and an amazing cultural diversity for such a little country. We're still the air hub of the Americas and the maritime crossroads of the world, and this region's principal commercial center. There are a lot of fun things to do in Panama this year, and if others don't come in great numbers, that means that you won't have to fight such big crowds if you come to visit.

The main tourism season starts at about Christmas. However, the number of visitors who come for the October 21 Festival of the Black Christ in Portobelo, the throngs who come for independence parades in November and the count of that relatively new breed of visitors, the ecotourists who come here to see the rainforests at the height of rainy season, are figures of intense national interest.

We hope that the news that we have to report will be positive. Either way, we intend to let you know.

There aren't very many recreational vehicle faciities in Panama, but last year one of them, Santa Clara's XS, drew a caravan of tourists who drove down from the states. As the drive down to Panama and back becomes safer due to more stable political situations along the route, this form of tourism ought to blossom in Panama. However, we don't yet know how and to what extent a war with Osama bin Laden's Al-Qaeda network will discourage all foreign travel by Americans and thus affect the RV crowd's travel plans as well.

 

The Hotel Melia Panama Canal, into which the old School of the Americas at the former Fort Gulick has been converted, is beautiful, luxurious and largely vacant. It has a big structural problem because it was anticipated that the core clientele would be business travelers coming to make wholesale deals at the Colon Free Zone, but now many of these people save money by conducting such business over the Internet. However, the Barcelona-based Melia chain is big enough to survive a change in business plans for one of its many hotels, and this hotel, located on Gatun Lake, is such a rare jewel that it ought to be able to attract enough vacationers to make up for the decline in business travelers.

 

The Gatun Yacht Club is one of three Colon cruiser ports competing for a growing but finite number of cruise ships that come to Panama's Atlantic side. Last season the Panama Ports cruiser terminal and Colon 2000 also received cruisers, and all three facilities were disappointed with the number of visits. Now the government proposes a fourth cruise ship terminal, at the former Fort Randolph, but to many in the tourism industry the project looks like is is based on wishful thinking rather than on any sound business research.

 

The biggest part of Panama's tourism economy comes from business travelers, and this sector can be subdivided many ways. The two biggest draws for business travel remain the Colon Free Zone and business and conventions, the biggest event in the latter category being the EXPOCOMER trade fair at the ATLAPA convention center in Panama City. This year's EXPOCOMER was smaller than in previous years, mostly because of a sluggish regional economy but also due to infighting within the business community. The Panama Chamber of Commerce, Industry and Agriculture took over the managment and proceeds of the US pavillion from AMCHAM, and as a result there was a smaller American representation and no Puerto Rico pavillion this time.

 

©2001 The Panama News